Simple Branding Tip

Here's a really simple branding tip that can be used by any writer or poet and, if you do it right, it can be oh-so-powerful. Ready?

Here it is.

Add a touch of mystery to your brand. Whether it's a secret ingredient, a guarded maker's method, or an exotic family history, people are naturally drawn to mysteries. Sometimes not knowing who the author is can be the best method of all, as in the case of the unjustly famous "Simon" Necronomicon.   

But that won't really work for us. And despite appearances, I'm not suggesting that you really need to do anything dramatic. A simple touch will do. For example, in your author bio you could write something like Banna Bestpoet once lived in a  haunted apartment building and her experiences there are reflected in what she writes. Or, Ned Novelmaster was once bitten by a colorful and (currently) unidentified species of snake while hiking in Indiana. 

You could also dig around into your past or your family lineage to see if you can find something interesting to base your mysterious touch on. Another route is to posit an iconic goal like: Sarah Screenwriter has spent years studying the principles of perpetual motion and hopes to someday build  a perpetual motion machine. 

The most potent mysteries have to do with (of course) sexuality, cultural heritage, money, religion, death, and crime. I'll leave it at that. 

Is it OK to lie? Well, yeah, but if you do, don't say a lot of lies, just slip one in. I learned that when a talkative and deceitful Sherpa rescued me from freezing to death during a failed climb on Everest.

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