Here's a really simple branding tip that can be used by any writer or poet and, if you do it right, it can be oh-so-powerful. Ready?
Here it is.
Add a touch of mystery to your brand. Whether it's a secret ingredient, a guarded maker's method, or an exotic family history, people are naturally drawn to mysteries. Sometimes not knowing who the author is can be the best method of all, as in the case of the unjustly famous "Simon" Necronomicon.
But that won't really work for us. And despite appearances, I'm not suggesting that you really need to do anything dramatic. A simple touch will do. For example, in your author bio you could write something like Banna Bestpoet once lived in a haunted apartment building and her experiences there are reflected in what she writes. Or, Ned Novelmaster was once bitten by a colorful and (currently) unidentified species of snake while hiking in Indiana.
You could also dig around into your past or your family lineage to see if you can find something interesting to base your mysterious touch on. Another route is to posit an iconic goal like: Sarah Screenwriter has spent years studying the principles of perpetual motion and hopes to someday build a perpetual motion machine.
The most potent mysteries have to do with (of course) sexuality, cultural heritage, money, religion, death, and crime. I'll leave it at that.
Is it OK to lie? Well, yeah, but if you do, don't say a lot of lies, just slip one in. I learned that when a talkative and deceitful Sherpa rescued me from freezing to death during a failed climb on Everest.
Meanwhile, if you find these branding posts useful, please consider supporting the site. Your contribution is invaluable in allowing me to offer the content.
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Pick up my Seven Secrets of Poetry Manual also linked below.
And if you'd like some expert help with editing or polishing your poems or you just want a bit of feedback, hit the links below. I look forward to reading your work!
The most important thing in business is branding. The same goes for celebrities. But what many writers don't realize is: it's also true for poems, stories, and novels. It's obvious if I mention someone like Stephen King or J.K. Rowling, but it's just as true for Lord Byron and Jericho Brown.
When it comes to iconic writers in any genre, you get a picture and a feeling just from the sound of their name. You can also spot a piece of their work in an instant.
This is what it takes to really get over the top as any kind of artist. You need to create an immediate association between your name, image, and a particular niche, archetype, or signature style.
For most artists this means some degree of self-restraint and submission to audience capture. Mick Jagger at 80 years old just released a new Rolling Stones song and guess what, it sounds like the Rolling Stones sounded in the 1970's because that's what people expect and desire. The Stones and Jagger could play anything at this point, and have done so. Go listen to Super Heavy. But no-one liked Super Heavy, not as much as they liked the Stones, anyway.
So how do you do this? And if you're already doing it, how do you do it better?
The good new is, there are answers to those questions. The bad news is, they're not a simple answers. If it was easy, we'd have even more celebrities running around than we already do!
I'm going to give you the answers over the course of the next few blog posts. So stay tuned.
The place to start even if you've already published or posted and have fans and followers is: always do good work. Think of your work as food you're offering to people. If it's burned or bland, why give it to them. They're not starving. The only reason to offer your work is if you feel it's delicious, or deliciously bitter!
So, the first step in any brand is: consistent quality. Don't hurry to get your work out; focus on making it taste good. And serving it in the right place at the right time with the right atmosphere.
I'll dig in deeper on how to find out what your brand is and how to push it to the front of your creative efforts in my next post!
Meanwhile, if you find these blog posts useful, please consider supporting the site. Your contribution is invaluable in allowing me to offer the content.
Pick up my 7 Secrets of Poetry guide to help write and polish your poems on your own, for a mere $5.00 right now through the following special link:
And if you'd like some expert help with editing or polishing your poems or you just want a bit of feedback, hit the links below.